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Why Dog Owners Are Choosing Alternative Dog Food Formats

Why Dog Owners Are Choosing Alternative Dog Food Formats

Dog owners are becoming increasingly aware of the importance of providing their pets with high-quality nutrition. This has led to a growing trend of alternative dog food formats that are gaining popularity among pet owners. In this blog, we will explore the reasons why dog owners are choosing alternative dog food formats and how these formats can benefit our furry friends.

Why dog owners are choosing alternative dog food formats:

Grain-free dog food:

Many dogs have grain allergies or sensitivities, which can cause digestive issues and other health problems. Grain-free dog food is an alternative that can help alleviate these issues. Additionally, grain-free dog food often contains more protein, which can be beneficial for dogs with high activity levels or muscle-building needs.

Raw dog food:

Raw dog food is a popular alternative to traditional kibble because it mimics the natural diet of dogs in the wild. Raw dog food can be made from a variety of ingredients, including raw meat, bones, and vegetables. This type of dog food can provide dogs with essential nutrients and enzymes that can help improve digestion and overall health.

Freeze-dried dog food:

Freeze-dried dog food is a convenient alternative to raw dog food. This type of dog food is made by freeze-drying raw ingredients, which preserves their nutritional value while making them easier to store and prepare. Freeze-dried dog food can provide dogs with the same benefits as raw dog food but without the need for refrigeration or specialized preparation.

Freeze-dried, air-dried and gently cooked diets are becoming increasingly popular among pet owners as they are believed to offer high-quality ingredients with multiple health benefits for their furry friends.

Furthermore, the article will explain the versatility of freeze-dried diets and how they are ideal for use as complete and balanced treats or toppers, making them perfect for training and traveling.

Why are freeze-dried, air-dried and gently cooked diets becoming popular?

In the past, freeze-dried, air-dried and gently cooked diets were regarded as meal toppers that dogs could enjoy as an occasional treat. However, the humanization of pet food has driven the market for alternative food formats, including these types of diets. 

Consumers are looking for ways to nutritionally build up their pet’s food bowl by feeding whole foods and adding superfoods and extra nutrients where possible. Moreover, pet owners are looking for diets that offer variety, including different textures, price points, and ingredients.

Product development in this category has a broader focus on specific, health-targeted ingredients, particularly those aimed at digestive health or joint health.

Pet owners are looking to build a diet for their pets that drives optimum health and wellness, and they want ingredients that are less processed. Freeze-dried, air-dried, and gently cooked diets are all processed in ways that maintain nutrients in the raw ingredients better than a typical dog food kibble.

What are the benefits of freeze-dried, air-dried, and gently cooked diets?

Freeze-dried foods are great options for pet owners who want the benefits of frozen raw nutrition. The freeze-drying process maintains the nutritional value of fresh ingredients by locking in flavor and nutrients, creating biologically appropriate nutrition for dogs.

Moreover, freeze-dried diets are made with 90% quality animal ingredients and are available in a variety of recipes. For instance, Acana Freeze-Dried Food comes in two different sizes, patties or morsels, and features a savory bone broth for an added boost of flavor and protein.

Air-dried and gently cooked diets are also good options for pet owners. For example, Redbarn Pet Products has several trial-size options for its air-dried lines and will soon launch large-size options.

The trial sample sizes are driven by consumers who are looking for an opportunity to try out the product before making a more significant investment. Once people try the product, they are hooked and are ready to make a commitment to feeding more regularly, whether as a full feed, topper, or training incentive.

Another benefit of freeze-dried, air-dried, and gently cooked diets is their versatility. Pet parents can use freeze-dried recipes as a complete and balanced treat or as a topper. These diet options are also great for training and traveling due to the meat smell and palatability. Northwest Naturals recently introduced a line of freeze-dried Functional Toppers that make dogs’ food more palatable for picky pets.


Alternative dog food formats are becoming increasingly popular among dog owners for a variety of reasons. They can provide dogs with high-quality nutrition, increased variety, and better digestion.

If you are considering switching to an alternative dog food format, be sure to do your research and consult with your veterinarian to determine the best option for your furry friend. By choosing the right alternative dog food format, you can help improve your dog's overall health and wellbeing.

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